San Diego Comic-Con 2026 is underway, and this year’s line-up is one of the most stacked in recent memory. Marvel Studios is back in Hall H for the first time in years ahead of Avengers: Doomsday, Insomniac’s Wolverine is getting its SDCC moment, and The Lord of the Rings: The Rings of Power returns with new footage. Here’s what’s most worth paying attention to.
Quick Facts
- What: San Diego Comic-Con 2026
- When: Running 23–27 July 2026
- Where: San Diego Convention Center, California
- Cost: Tickets sold out — panels livestreamed free online
Marvel’s Hall H Return
After a quieter few years on the convention circuit, Marvel Studios is back in Hall H with a significant presence ahead of Avengers: Doomsday. The long-awaited next chapter of the MCU’s Avengers saga is one of the most anticipated films of the coming years, and SDCC is expected to deliver the first major look at what’s in store. Whether that means a trailer, a cast announcement, or a behind-the-scenes presentation remains to be confirmed — but Marvel’s Hall H returns have historically been events in themselves.
Running alongside the MCU showing is a panel for Marvel’s Wolverine on PS5, Insomniac’s upcoming action game releasing 15 September 2026. The game has been in development for years and this SDCC slot marks its last major showcase before launch — expect a final trailer and a closer look at gameplay systems.
TV: Rings of Power, Blade Runner and Star Trek
Amazon’s The Lord of the Rings: The Rings of Power is appearing at SDCC with new footage from its next season. The show drew massive audiences at launch and divided critical opinion — this showing is a chance to win back sceptics ahead of its return.
Blade Runner 2099, the long-gestating TV continuation of Ridley Scott’s sci-fi world, also has a presence at this year’s convention. Star Trek: Strange New Worlds — consistently one of the better-reviewed shows in the current TV landscape — rounds out the genre television highlights, with a panel expected to touch on what’s coming in the next season.
Also at SDCC: Percy Jackson and the Olympians season 3 (Disney+, November 2026), Avatar: Aang — The Last Airbender (Paramount+), and Carrie — a new adaptation of the Stephen King classic.
What You Need to Know
Most major panels are being livestreamed, so you don’t need a ticket to follow the reveals as they happen. Marvel, Amazon, and Paramount all have dedicated streams running across the event’s four days. IGN and other outlets have reporters on the ground for live coverage as announcements land.
What’s Next
The biggest reveals typically drop on Saturday — traditionally Hall H’s peak day. Avengers: Doomsday and Wolverine are both expected to make their biggest splashes then. For anyone who can’t follow live, a full round-up of the week’s most significant announcements will be easy to find by Sunday evening.
