San Diego Comic-Con 2026 has delivered plenty of collector moments worth getting excited about, but the reveal that genuinely caught the gaming world off-guard was Hasbro’s announcement of a brand-new, official Legend of Zelda action figure line. For the first time, Nintendo has partnered with a Western mass-market toy manufacturer to produce a multi-retailer 6-inch Zelda range — and preorders for the inaugural wave are already live.
The range is called The Legend of Zelda: Heroes of Hyrule, and the first three figures — Link, Princess Zelda, and Ganondorf — are now available to preorder across Amazon, Walmart, Hasbro Pulse, Entertainment Earth, BigBadToyStore, and GameStop. Preorders opened on 22 July at 5PM PT, and demand has been strong.
Heroes of Hyrule: Meet the First Three Figures
Hasbro’s Heroes of Hyrule line draws its design language directly from Tears of the Kingdom, Nintendo’s most recent entry in the Zelda series. Link stands at the standard 6-inch scale — the same format Hasbro uses for its Star Wars: The Black Series and G.I. Joe Classified lines — and comes with interchangeable accessories including his Master Sword.
Princess Zelda also sits at 6 inches and features the same level of sculpted detail fans have come to expect from premium Hasbro collectibles. The standout of the wave, however, is Ganondorf. The King of Evil is produced at a larger 7.5-inch scale, reflecting his imposing presence in the games, and carries a higher price tag to match.
Each figure features over 20 points of articulation, meaning these aren’t shelf-warmers designed for display only — they’re built for posing. The inclusion of soft goods elements on some figures adds an extra layer of realism that puts them a step above standard mass-market toys.
Key point: This is the first Legend of Zelda figure line produced by a Western mass-market manufacturer at this scale — a genuine milestone for Nintendo’s licensing strategy.
Prices, Scale, and What You Get in the Box
The pricing structure is straightforward. Link and Princess Zelda are each priced at $27.99 (approximately £22), putting them in line with other Hasbro 6-inch premium figures. Ganondorf, at his larger 7.5-inch scale and with additional detail, is priced at $42.99 (approximately £34).
That represents solid value when you stack it against the third-party collector statues that Zelda fans have historically had to rely on — many of which pushed into the £80–£200 bracket for comparable character representations. Hasbro’s entry into this space brings Hyrule’s most iconic characters to a much wider audience.
Where to Preorder and When They Ship
All three figures in the Heroes of Hyrule wave are slated for release in Spring 2027, which notably aligns with the period around Nintendo’s long-awaited live-action Legend of Zelda movie. Whether that timing is intentional or coincidental, it makes this a compelling preorder for anyone planning to mark that release in style.
Preorders are available through the following retailers:
- Amazon — all three figures
- Walmart — all three figures
- Hasbro Pulse — all three figures
- Entertainment Earth — all three figures
- BigBadToyStore — all three figures
- GameStop — all three figures
There’s no indication Hasbro is artificially limiting supply on this first wave, so collectors who missed the initial preorder window should still be able to secure figures at retail. That said, locking in a preorder now avoids the risk of scalper prices closer to the Spring 2027 ship date.
Why This Line Could Be a Turning Point for Zelda Collectibles
The significance of the Heroes of Hyrule line extends beyond the figures themselves. Nintendo has historically been extremely protective of its IP when it comes to Western toy partnerships — Zelda fans have long watched Mario and Pokémon receive the mass-market action figure treatment while Hyrule was left to boutique statue makers and import figures.
This launch signals that Nintendo is finally willing to open the door wider, and Hasbro’s track record with licensed 6-inch lines suggests the Heroes of Hyrule brand has room to grow substantially. If sell-through on this wave is strong — and given the franchise’s popularity, that seems likely — expect wave two to be teased before the end of the year.
“The Heroes of Hyrule line is designed at a 6-inch scale, similar to other Hasbro lines like Star Wars: The Black Series and G.I. Joe Classified.” — Hasbro, via IGN
For now, Link, Princess Zelda, and Ganondorf represent the opening chapter of what could become one of gaming’s most talked-about collectibles ranges. If you’ve been waiting years for a quality, affordable Zelda action figure from a major manufacturer, that wait is finally over.
